Happy Green Wednesday!

Cannabis is a growing part of the holidays

The holidays are traditionally a time for Americans to booze it up — but there’s a new intoxicant gaining favor.

Industry insiders now call the day before Thanksgiving “Green Wednesday” due to the large amounts of cannabis purchased that day. It adds to the stretch of traditional days where shoppers prepare for the holidays — Black Friday, Small Business Saturday and Cyber Monday — and its recent rise shows how consumption patterns around celebrations are starting to change.

Cannabis sales that day are generally 40% higher than a typical Wednesday in November, according to research firm BDSA. As they wait for this year’s figures to roll in, the expectation is that it could end up having been the best Green Wednesday yet.

Source: Bloomberg